Juliane Kluge

In 2015, a complete visual and digital setup was created for Juliane Kluge. The project comprised the design and implementation of a WordPress website as well as the creation of matching stationery and business cards, forming a coherent corporate design system. The objective was a clean, minimal, yet personal appearance that clearly communicates her focus on coaching, training, and workshops.

The website was individually implemented using HTML/CSS and designed for long-term editorial flexibility. Strong emphasis was placed on typography, color scheme, and the balanced integration of portrait photography with structured content. By aligning print and digital media, the project resulted in a consistent brand presence across all communication channels, both online and offline.