Flash Werbebanner

In 2006, dynamic Flash advertising banners were developed for the Societaetstheater Dresden to promote current performances. The banners were used not only on the website but were later also displayed on a monitor in the theater foyer, enabling cross-channel use of the same content.

The banners were implemented in Adobe Flash and loaded their content dynamically from an XML file, allowing event information such as titles and dates to be maintained centrally. This approach ensured that both online and on-site displays remained up to date and demonstrated an early example of data-driven, multi-channel media usage.